From This Book You’ll Learn How to:
Develop Your Brand’s Story
Before PR professionals and journalists can tell people about your startup, you need to develop the story of your brand. What do you want to be known for? What problems are you solving? How will you position your brand and its message so that people will want to do business with you? In this guide, you will learn everything you need to know to create a unique and compelling story and position your startup for future success.
How To Pitch Your Startup
If you want the press to cover your company, you’re going to have to pitch them a good story. In this guide you will learn the basics behind pitching a story, as well as how to come up with new pitches and how to fine-tune them for the best results.
Create Quality Content
Online marketing and PR is all about great content, and in this guide, we’ll teach you everything you need to know about creating and sharing branded content. From visual content such as photos and videos, to how to optimize your content for virality, this guide digs deep into the industry best practices to help you create content that will lead to phenomenal PR success.
Build Your Fan Base
The whole purpose of PR is to help you brand build a fan base and grow its audience and its revenue. Public relations and media coverage both play integral roles in the expansion of brand awareness, however, there are a number of ways that you can reach larger audiences all on your own. In How to Get PR For Your Startup, you will learn the fundamentals of building a fan base and how to get your brand in front of ever increasing audiences.
Developing a PR Strategy & Networking
Without a solid strategy in place, the press coverage you may receive will be a waste. You need to have a plan in place in order to optimize the success of your PR efforts. Here, you will learn how to develop a successful PR strategy, how to network with journalists and PR professionals in your niche, and how to maximize the effects of media coverage.
Learn from the Experts
In this book we have interviews experts from the startup world, pr experts as well as press who cover startups. There are quotes and examples from some of the top professionals in the field. This book contains everything you need to know to get pr for your startup and the traction you need.