From This Book You’ll Learn How to:

• Develop Your Brand’s Story

  Before PR professionals and journalists can tell people about your startup, you need to develop the story of your brand. What do you want to be known for? What problems are you solving? How will you position your brand and its message so that people will want to do business with you? In this guide, you will learn everything you need to know to create a unique and compelling story and position your startup for future success.

• How To Pitch Your Startup

  If you want the press to cover your company, you’re going to have to pitch them a good story. In this guide you will learn the basics behind pitching a story, as well as how to come up with new pitches and how to fine-tune them for the best results.

• Create Quality Content

  Online marketing and PR is all about great content, and in this guide, we’ll teach you everything you need to know about creating and sharing branded content. From visual content such as photos and videos, to how to optimize your content for virality, this guide digs deep into the industry best practices to help you create content that will lead to phenomenal PR success.

• Build Your Fan Base

  The whole purpose of PR is to help you brand build a fan base and grow its audience and its revenue. Public relations and media coverage both play integral roles in the expansion of brand awareness, however, there are a number of ways that you can reach larger audiences all on your own. In How to Get PR For Your Startup, you will learn the fundamentals of building a fan base and how to get your brand in front of ever increasing audiences.

• Developing a PR Strategy & Networking

  Without a solid strategy in place, the press coverage you may receive will be a waste. You need to have a plan in place in order to optimize the success of your PR efforts. Here, you will learn how to develop a successful PR strategy, how to network with journalists and PR professionals in your niche, and how to maximize the effects of media coverage.

• Learn from the Experts

  In this book we have interviews experts from the startup world, pr experts as well as press who cover startups. There are quotes and examples from some of the top professionals in the field. This book contains everything you need to know to get pr for your startup and the traction you need.

About the authors

Drew Hendricks contributes to a variety of different publications including Forbes, The Huffington Post, National Wildlife Federation, Technorati and many others on a variety of different topics. Drew is COO of AudienceBloom Hendricks is an experienced marketing professional and social media strategist with more than five years of experience in creating successful campaigns for clients. During this time, he has had the opportunity to work with clients in a wide variety of industries, from colleges and career schools to medical professionals. Drew serve as a freelance social media strategist, working with clients to craft innovative digital marketing campaigns that generate user activity and provide a high ROI. Through his social media marketing experience, Hendricks has gained a skill for devising social media strategies that result in a high conversion rate.

Murray Newlands LLB Solicitor FRSA contributes to Entrepreneur.com, Inc.com, VentureBeat and The Guardian where he writes and produces videos on entrepreneurship, tech and social marketing trends and startup advice. He has been featured on The Wall Street Journal, Forbes, The Huffington Post and many other publications. Newlands is a marketing and public relations professional, having founded several media firms. Newlands was Non-Executive Director for Slough Enterprise Hub and Cambridgeshire Business Services. He is on the advisory board for VigLink, the leading platform for content-driven commerce. Newlands received a Bachelor of Laws and he is qualified as a Lawyer. He gained his Green Card by being recognized by the US government as an “alien of extraordinary ability.” Newlands is the author of “Online Marketing: A User's Manual” published by John Wiley and "Content Marketing Strategies for Professionals". Murray runs an agency InfluencePeople.com